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YouTube for Marketing

If you’re looking to get into video marketing, there’s no better channel than YouTube. They’re the second most visited website on the entire internet, with over a billion users, have virtually no competitors, and consumers are increasingly spending more time watching more online videos.

So with this flood of consumer attention, it’s no wonder companies are putting more of their ad dollars into digital video advertising.

But the good news for you is that you don’t need to flood thousands of dollars in YouTube advertising. If you create a good channel that constantly puts out quality content that people want, you’ll get the attention and eyeballs that you need to drive customer acquisition through YouTube.

How to Run an Effective YouTube Marketing Campaign and Define Success

Recognizing that video marketing works is one thing. Doing it well on your YouTube channel is quite another. Here are some tips on making the most of what video can offer:

  • Create great content. You don’t have to have a Hollywood budget or A-list stars to make great video content. Something genuinely funny, informative, personable and above all unique is more than enough to be effective. Start with great content that really represents your brand and your audience’s interests and take the rest from there.
  • Optimize your brand’s presence on YouTube. Create a dedicated brand channel, optimize videos for SEO and with necessary CTAs and stay active in the relevant communities.
  • Utilize videos on your site. Give your YouTube videos extended life by putting them on your site. Numerous studies have shown that on-page video increases engagement and conversions for a variety of different websites. For the foreseeable future, your company site should have an open spot for video.

Apart from vanity metrics such as impressions, views, likes, comments and shares, will a well-executed YouTube marketing campaign have a positive impact on your business’s bottom line? How successful you’ll find YouTube marketing ultimately depends on how you define a campaign’s success. Video content, like any other, should be created with a strong idea of the customer’s journey and your internal sales funnel in mind. It will likely take time to build a following—as with any social channel—but there are ways to get a jump start on your YouTube success, like setting up an AdWords Campaign. Ultimately, if you stay dedicated and keep producing quality content, you’ll see results.

Of course, there’s still plenty of room for other media in your content marketing strategy. Video content doesn’t exist to exclude blogs and other content, but rather to support and complement them. An effective content strategy is always well-rounded—but there’s no denying that YouTube marketing should be at the forefront.

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