What is SEO On-Page 2019 – Something every business owner wants to know. It is optimizing or making changes to a website or web page so that search engines like Google and Bing can rank them for the right keyword, in the right location. As you know Google and Bing are software algorithms, and a web page should be structured as per their guidelines. On-Page SEO is all about following the set guidelines and making sure your website gets online visibility for the correct keywords.
Why Should Business Take SEO ON-PAGE Seriously?
The main reason for you to launch a website is to get business exposure on digital marketing too. If you don’t do on-page SEO then might as well not have a website. In the sense, you should replicate your off-line business strategy to your online business (website).
In the offline model, the first thing you think about is “Which location to open business in so that I get maximum number of customers?”, similarly you should do On-Page SEO to get maximum eye balls to your website through Google and Bing.
Example:- If On-Page is done right your website should display the following results for the keyword ”Indian Food” when searched from Chicago, IL.
How to Do ON-PAGE SEO?
You need to follow guidelines on every website page, so that Google understand the page, Structure date and ranks it for the correct keyword. There is no set guidelines about how to do On-Page SEO, but with experience people figured out how to do this. We at Webrowdy, have a total experience of 20+ years in digital and created a handbook of all the on-page SEO signals that will help websites rank in Google and Bing.
Some of the most important factor for a website to rank higher in Google is
1) Keyword optimized page content
2) Zero broken links
3) Link social channels to the website
4) Keyword research content plan
5) SEO friendly url structure
6) Superior user experience
7) Keyword enriched title tags
8) Internal linking strategy
9) Keyword focused h1 tag
10) Keyword enriched meta description
11) Keyword focused content marketing
12) Fast site speed
13) High quality images
14) 404 Optimization
15) Meta Tags
16) Heading Tags
17) Creating Robots file
18) Header and footer
19) Creating sitemaps
20) Quality Content Writing
21) Canonical Tag
22) Keyword Density Analysis
23) Anchor Text
24) Google webmaster tools
25) Google Analytics
26) Checking Website Status
And so on…
There are around 50+ on-page SEO factors that need to be considered for ranking in Google search engine optimization. Apart from just on-page seo, you should also do Local SEO to get maximum coverage of your website. Below is an info graphic that talks more about “on-page seo” guidelines.
