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Over 2004.13% Growth in Online Shopping
Revenue and 48.96% Growth in Organic
Traffic in One Year through SEO, PPC,
SMM & Email Marketing

Swagat Grocery

Business Type
B2C
Services
SEO, PPC, SMM &
Email Marketing
Project Name
Swagat Grocery
Industry
Online Indian Grocery Store &
Food & Beverage Retailer

Increased the number of keywords From 4707 to 10930

Growth in Shopping Revenue :

  • 2004.13% rise in item revenue, reflecting stronger customer interest in key grocery products.

Organic Growth for Indian Grocery Promotions:

  • 48.96% growth in organic traffic, with more shoppers reaching our store through regular search results.

Improvement in Website Clicks & Impressions:

  • 105.24% more website clicks, as customers actively browse our grocery items online.
  • 139.62% increase in website impressions, showing our products appearing more when search.
Growth in Shopping Revenue
2004.13%
Growth in Organic Traffic
48.96%
Growth in Website Clicks
105.24%

Challenges

  • Keywords and Search Intent need to match well because the Indian grocery market has high competition and very specific search behavior.

  • Technical SEO and Site Performance become challenging when an e-commerce website has a huge number of products (also called SKUs—basically unique item codes for each product), a complex store setup, and many visitors on mobile devices.

  • Content and Category Pages should be optimized so products stand out and motivate users to buy.

  • Local and GEO Targeting matters when serving specific cities or states, as localization helps reach nearby customers.

  • SEO Performance is closely connected to UX and Conversion Signals because user behavior affects search rankings.

  • Seasonal Content and Schema Markup help because grocery demand changes during seasons and festivals, and structured data supports visibility during these times.

  • A Weak Internal Linking Structure limits how authority spreads across product pages, so internal linking needs improvement.

  • Product Variants can create duplicate pages, since groceries often come in different sizes, flavors, and brands, leading to multiple URLs for similar items.

  • Many product images are uploaded with non-optimized names, like "IMG_223.jpg," which reduces their SEO value.

  • Category Depth can become too large when products are placed 3–6 clicks deep in the site, making them harder for users and search engines to find.

Strategy

  • Keyword & Intent Optimization-

    • Conduct keyword research focused on long-tail queries (e.g., “buy Indian spices online in USA,” “Aashirvaad atta delivery near me”).

    Optimize product and category pages by using these keywords in:

    • Title tags
    • Meta descriptions
    • H1 and H2 headings
    • Product descriptions

    Create separate landing pages for popular brands.

  • Technical SEO & Performance Strategy-
    • Compress all product images (use WebP format).
    • Remove unused JavaScript/CSS and enable lazy loading for images.
    • Maintain a clean robots.txt and sitemap.xml file.
    • Fix duplicate content created by URL parameters.
    • Improve Core Web Vitals (LCP, FID, CLS).
  • Category & Product Page Optimization-

    • Add 100–150 words of unique content to each category page covering:

    • Product types
    • Usage ideas
    • Customer benefits
  • Backlink & Authority Building-
    • Collaborate with food bloggers and recipe websites (guest posts, backlink swaps).
    • Share recipe ideas and product-usage posts on social media.
  • UX & Conversion Optimization-
    • Simplify the navigation structure (Spices → Masalas → Subcategories).
    • Improve the mobile checkout experience.
  • Content & Seasonal Campaigns-

    • Create seasonal landing pages such as:

    • “Diwali Sweets and Snacks”
    • “Navratri Fasting Products”
    • “Ramadan Special Grocery Items”
  • Structured Data (Schema) Implementation-

    • Add Product Schema, BreadcrumbList, FAQ Schema, and Review Schema for each product (price, stock, rating).

  • Local & Geo-Targeting-
    • Set up and optimize the Google Business Profile.
    • Add local keywords in meta tags (e.g., “Indian grocery store in USA”).
    • Create different city pages for 10 major states in the USA.
    • Add structured data for local business information (opening hours, contact details).
    • Show clear “Ships to X” messaging on the home and product pages.
  • Internal Linking Strategy-
    • Link category → subcategory → product pages.
    • Use the “Related Products” and “Featured Products” sections.
    • Link blog posts to relevant product pages.
  • Out-of-Stock Product Handling Strategy-
    • Keep product URLs active even when items are out of stock.
    • Add an “Email me when available” option.
    • Suggest alternative products directly on the page.