85% Organic Growth in RevenueThrough SEO Strategies
Generated 86,765 Overall Traffic in the Last 12 Months
The goal was clear to bring major organic traffic without stretching the budget. We rolled out a high-performance SEO and SMM plan built around the client’s market, audience, and competitive landscape. The result was 86,765 in overall traffic generated, helping the brand attract more qualified buyers, boost visibility, and scale its presence across the precious metals space.
Increased the Number of Keywords From 9,500+ to 13,000+
Organic Growth in the Precious Metals Market:
- Returning users increased from 7,406 to 8,259 reflecting an 12% growth in repeat visitors.
Lead & Event Action Growth in Online Sales:
- Lead submission events achieved 4,434%, indicating stronger inbound interest and significantly improved completion rates from high-intent visitors.
- Email engagement events recorded a 3,050% uplift, reflecting higher interaction from prospects actively moving toward conversion.
- Call intent events showed a 1,900% rise, highlighting stronger buyer intent and a greater volume of conversion-ready traffic.
Revenue Growth Increases in Physical Asset Buying Market:
- Organic revenue reached from $311,298 to $573,454 reflecting an 85% increase in total revenue through SEO growth strategies.
Search Visibility & Click Growth in Bullion Market:
- Google search clicks reached from 34,151 to 65,210 showing a 91% increase in high-intent traffic.
- Organic impressions increased from 3,734,455 to 10,736,613 reflecting a 188% increase in search visibility across Google results.
Challenges
- Limited search visibility kept organic traffic lower than expected.
- Retargeting was not set up, leaving warm audiences untapped.
- Google Ads lacked proper optimization, driving up CPC and reducing overall return.
- Multiple key service pages were missing based on the site audit findings.
- Content structure needed improvement, with cluttered headers, footers, and menus that hurt readability and flow.
- The website felt outdated, with confusing navigation that weakened overall usability.
- Inventory tracking was inconsistent, creating stock mismatches and order fulfillment delays.
- The site had difficulty turning visitors into paying customers and generating high-intent leads.
Strategy
- Built 4,000+ Programmatic/Virtual location pages to boost organic visibility across 50 states.
- We improved the landing pages and calls-to-action to increase conversions and attract leads with higher intent.
- Strengthened SEO with refined keyword mapping and technical upgrades to drive organic traffic growth.
- Rolled out a focused retargeting campaign to re-engage past visitors and push more conversions.
- Revamped the website with a modern layout and intuitive navigation to strengthen usability across the site.
- Set up an integrated inventory system to improve stock tracking and support smoother order processing.
- Reworked Google Ads with sharper keyword focus and smarter spend control to lower CPC and increase returns.
- Built and published missing service pages so every core offering is properly covered.
- Cleaned up headers, footers, and navigation menus to create a more consistent and easy-to-browse structure.
Unpacking a Successful Digital Strategy & Implementation
Conducted competitor research for New York Gold Co., reviewing ad strategy, messaging, and marketing patterns across the precious metals market. This helped us shape campaigns aligned with industry demand and client growth goals.
Focused on outperforming direct competitors by strengthening New York Gold Co.’s online presence and promoting high-intent products through sharper positioning and consistent visibility across key digital channels.
Removed low-performing keywords and shifted budget toward high-converting search terms, keeping the campaign centered on actions that directly improved lead volume, buyer intent, and overall conversion performance.
Results
Successfully scaled organic revenue by 85%, expanding overall reach and gaining stronger audience growth.
Generated 86,765 in overall traffic, strengthening search visibility and increasing inbound demand.
Showed a 91% increase in website clicks, improving engagement across key pages.
Delivered 650% growth in organic social users, accelerating discovery through social channels.