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120% Growth In Lead Generation
Of Exergame with SEO & PPC

Exergame

Exergame Fitness is leading a new movement incorporating technology into fitness. It provides a new way to engage people in fitness, through gamification and technology.

Business Type
B2B
Services
Google Ads, SEO
Project
Exergame
Industry
Fitness

120% Growth in 1 Year

The client aimed to significantly boost lead generation for their exergame business while maintaining a cost-effective budget. We implemented a robust SEO and PPC strategy tailored to their unique needs. As a result, we achieved a remarkable 120% increase in lead generation, helping the client connect with more potential customers and expand their reach in the exergaming industry.

Increased the number of keywords From 10 to 1500+

With our comprehensive digital marketing strategy, we successfully managed to help this client achieve approximately 120% growth in the business

Growth In
Lead Generation
120%
Growth In
Organic Traffic
173%
Growth In
Website Clicks
100%
Conversions
from Google Ads
650%

Challenges

  • Restructuring URLs.
  • Generating leads from relevant traffic.
  • PPC Campaigns & SEO were poorly executed.
  • Technical SEO Errors.
  • Retargeting was never done.
  • Slow page speed led to high bounce rates and decreased performance.
  • During the website audit, we found several missing service pages.
  • Poor content optimization, the website's header, footer, and main menu were disorganized and inconsistent with the listed services.

Strategy

  • Restructured the website URLs to new URLs for better navigation and SEO.
  • Developed targeted campaigns to attract relevant traffic and boost lead generation.
  • Revamped PPC and SEO strategies for more accurate execution and improved performance.
  • Resolved technical SEO errors, Warnings & Notices to enhance site health.
  • Implemented a robust retargeting strategy to recapture potential leads.
  • Optimized page speed to reduce bounce rates and improve performance.
  • Created missing service pages to provide comprehensive content and enhance SEO.
  • Reorganized the header, footer, and main menu for better navigation and service alignment.

Unpacking a Successful Digital Strategy & Implementation

Analyzed Exergame competitors, evaluating their advertising techniques and marketing practices. This insight allowed us to craft targeted campaigns that aligned with industry standards and client goals.

Our next challenge was competing with Exergame market rivals. The client aimed to strengthen their online presence and extensively promote their exergaming products.

Eliminated low-performing keywords and focused on promoting high-converting ones, ensuring that only strategies contributing to Exergame lead generation were included in the new campaign.

Results

  • Successfully managed to help this client achieve approximately 120% growth in Lead generation.
  • Monthly revenue skyrocketed by 140%
  • Return on Ad Spend (ROAS).
  • 173% Growth In Organic Traffic
  • 100% Growth In Website Clicks