5700% Growth in Lead Generation for Exergame Fitness Through an Online Strategy Using SEO & PPC
Exergame Fitness is leading a new movement incorporating technology into fitness. It provides a new way to engage people in fitness, through gamification and technology.
Growth in Leads in One Year
The client set out to dramatically scale lead generation for their Exergame Fitness business while staying within a cost-effective budget. To meet this goal, we developed a targeted SEO and PPC strategy for their audience. This approach resulted in a remarkable 5700% growth in lead generation, allowing the client to connect with more potential customers and strengthen their position in the exergaming industry.
Increased the number of keywords From 10 to 1500+
Growth in Lead Generation:
- 5700% rise in lead inquiries, indicating stronger interest and higher engagement from users exploring fitness solutions.
Organic Traffic Increase in Digital Fitness Solutions:
- 30.3% increase in organic traffic, showing higher visibility and stronger user interest in digital fitness content.
Website Clicks and Impressions Performance Highlights:
- 72.83% more website clicks, as users show increased interest in online interactive fitness.
- 108.44% rise in website impressions, indicating stronger search presence.
Conversion Performance from Google Ads:
- 157.41% increase in conversions showing stronger user actions for digital fitness solutions.
Lead Generation
Organic Traffic
Website Clicks
from Google Ads
Challenges
- The website’s URL structure required significant improvement.
- Lead generation was weak due to low-quality and irrelevant traffic.
- PPC campaigns and SEO strategies were poorly executed.
- Multiple technical SEO issues were identified.
- No retargeting strategies had been implemented.
- Slow page speed contributed to high bounce rates and reduced overall performance.
- The website audit revealed several missing service pages.
- Content optimization was inadequate, and the website’s header, footer, and main menu were disorganized and inconsistent with the listed services.
Strategy
- Restructured website URLs to improve navigation and overall SEO performance.
- We developed targeted campaigns to attract relevant traffic and increase lead generation.
- We revamped PPC and SEO strategies for more precise execution and stronger outcomes.
- Resolved technical SEO errors, warnings, and notices to improve overall site health.
- Implemented a robust retargeting strategy to re-engage users who showed interest earlier.
- Optimized page speed to lower bounce rates and improve user experience.
- Created missing service pages to deliver complete information and strengthen SEO.
- Reorganized the header, footer, and main menu to improve navigation and better align key services.
Unpacking a Successful Digital Strategy & Implementation
Analyzed Exergame competitors, evaluating their advertising techniques and marketing practices. This insight allowed us to craft targeted campaigns that aligned with industry standards and client goals.
Our next challenge was competing with Exergame market rivals. The client aimed to strengthen their online presence and extensively promote their exergaming products.
Eliminated low-performing keywords and focused on promoting high-converting ones, ensuring that only strategies contributing to Exergame lead generation were included in the new campaign.
Results
- Lead generation grew substantially, increasing by 5700% through focused digital efforts.
- Monthly revenue moved upward with a 140% increase supported by stronger audience engagement.
- Return on Ad Spend (ROAS) improved with a growth of 157.41% through well-structured Google Ads campaigns.
- Organic traffic gained steady momentum with a 30.3% rise as search visibility strengthened.
- Website clicks and impressions expanded noticeably with a 72.83% and 108.44% increase in user interaction with digital fitness content.